Overview

IDC and Boomi are hosting a webinar where we will be exploring how organizations can drive true digital transformation by looking beyond the “digital shop window”, and using digital technologies to transform the business operations that ultimately power the end-to-end customer experience.

Most digital transformation work in industry to date has revolved around creating digital experiences for prospects and customers, through “shop window” innovations – new mobile apps, websites, omnichannel commerce experiences, and so on. Fewer organizations have really embraced the value of digital experiences beyond the shop window, but this is now changing. Organizations are now turning their attention to how they can use digital technologies and approaches to reinvent internal business processes, decisions and operations. In a 2021 study, IDC found that 61% of organizations have prioritized investment in automation technologies to create adaptive business operations; and 55% have prioritized investment in data management, analytics & ML/AI to drive visibility and better decisions.

To truly reap the rewards from digital transformation initiatives, organizations must be able to use digital technologies to transform business operations - weaving “digital threads” through the fabric of existing systems, organizational teams and departments, office and branch locations, data stores, partner systems, and more.

Event Details

The complete agenda, speakers and other event information can be found on the event's website.

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