IDC & Crayon webinar: Using Adobe to maximize your creative budget: how marketing professionals can respond to the economic downturn
Marketing professionals are having sleepless nights as budgets and headcounts are frozen or in decline. At the same time customer purchasing decision cycles are lengthening, customer expectations are rising, and cost is uppermost in the customer's mind as premium brand loyalty levels plummet.
'Do more with less' is the directive from the CEO. The challenge of reducing costs while improving CX is... a challenge – but it can be done.
This webinar by IDC and Adobe platinum partner Crayon, will focus on how smart use of creative technologies can help marketing leaders improve performance in the current challenging economic environment. During the webinar we will look at the potential cost savings and business benefits of using creative solutions, mapped to the difficult macro-economic conditions and the marketing playing field. We will share practical tips and tricks on how to deliver incremental value for both customers and the business while creating a CX marketing competitive advantage.
Gerry Brown, CX Research Director at IDC will moderate the discussion and kick start the webinar with a brief overview of the latest IDC research and insights on the current challenging macro-economic trends and how they impact marketing leaders. Gerry will also reveal IDC's ground-breaking '3 Pillars of Future CX' digital technology model.
Christian Hierer, Global Partner Solution Manager Adobe at Crayon will show how Crayon's customers are leveraging the power of technology to transform their marketing operations into modern creative hubs that deliver relevant real-time dynamic and compelling content that keeps their customers coming back for more
The speaker duo will discuss the following questions:
What is the future organizational role of Marketing, and in what ways does Marketing need to transform to meet the future state required by CEOs?
How can marketing leaders increase their spheres of influence within their organizations?
How can technology help in delivering the future of Marketing, and assist marketing leaders to become trusted advisors to the CEO?
The complete agenda, speakers and other event information can be found on the event's website.View Event Details