IDC European Retail Executive Digital Summit 2021


Delivering the New Shopping Experience: Sustainable supply chain, intelligent store operations, and evolving ecosystems to transform customer journeys 


Shopping is changing faster than ever. With eCommerce surging to 30% of total retail sales in some countries, shopping patterns are transformed and call for a unified customer journey to match the expectations of technology-savvy and time-crunched consumers. The experience retailers deliver in the different stages of the shopping journey —from inspiration, discovery, purchase, fulfillment, and after sales services—their brand equity, data security, and sustainability credentials become increasingly important to generate customer loyalty and trust.

The growing complexity of the shopping journey puts further pressure on costs in an industry already operating on tight margins. Transforming operations is far from simple and ask for efficiency in the way the working parts of the retailer’s ecosystem—processes, assets, people, partners, and products—are leveraged to increase lifetime customer value. In this context, partner network, customer experience, and cost structure become the key business transformation priorities for European retailers over the next three years. 

Technology such as artificial intelligence (AI), analytics, Internet of things (IoT), cloud/edge-based foundations, that enables business use cases including 360º connected customer data management, predictive network inventory orchestration, and augmented knowledge worker, empowers retailers to re-think their business and better respond to customers expectations, increase efficiency and reduce the cost to serve.

During the IDC European Retail Executive Digital Summit 2021, we will look at the retailers’ ability to leverage technology to best use their resources and to enhance visibility and responsiveness across operations to reap the opportunities of this new retail phase.

We look forward to connecting with you soon!

Roberta and Filippo

Event Details

The complete agenda, speakers and other event information can be found on the event's website.

View Event Details

Videos & Presentations

IDC Opening Keynote: Delivering the new shopping experience Filippo Battaini, Head of IDC Retail Insight, Europe, IDC

Platinum Partner Keynote: Contextual customer experience and customer identity management Angel Maldonado. CEO & Founder,

Platinum Partner Keynote: How Artificial Intelligence and Machine Learning is transforming network services for retail; enabling a shift in resources from back office operations to customer led innovation. Keith Cahoon, Director Business Development, Juniper Networks

Platinum Partner Keynote: The evolving role of the store: experiential and distribution hub Sean Lee, Vice President of Sales, EMEA, Sensormatic Solutions

Moderated Q&A

Advisory Board Keynote: Strategies for successful D2C operations Colin Shenoy, Global technology transformation organization, Diageo

Case Study by Public MediaMarkt and Milkman Technologies: An omnichannel approach for handling unexpected times Spyros Triantafillou, Transportation & Last Mile Manager, PMM Public MediaMarkt & Antonio Perini, CEO, Milkman Technologies

Advisory Board Keynote: Reinventing customer engagement through innovative loyalty programs Christos Kotelis, Team Manager, Head of CRM, Lidl Hellas & Cyprus

IDC Keynote Contactless by design: removing frictions from the shopping experience Leslie Hand, Vice President, IDC Retail Insights

Advisory Board Panel Discussion: Thinking ahead: call to actions for retailers of the future?

Roundtable A: The shopper’s journey: how to ensure consistent shopping experience across multiple interfaces

Roundtable B: Practical steps to execute AI-driven network operations and in-store customer experience Juniper Networks

Roundtable C: In-store automation and the evolving role of the store Sensormatic Solutions